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Media Governance & Guardianship
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Media governanceProgrammaticMedia transformationMedia Forum meeting overview (October 2018, Amsterdam)
Read more about "Media Forum meeting overview (October 2018, Amsterdam)"Overview of the Media Forum held on October 24th, 2018 in Amsterdam.
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ProgrammaticDigital policyData collection & privacy
DGX meeting materials - (December 2018)
Read more about "DGX meeting materials - (December 2018)"Presentations and meeting overview from WFA's Digital Governance Exchange (DGX) meeting on 6 September 2018 in London.
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ProgrammaticGlobal Programmatic Maturity Report 2018
Read more about "Global Programmatic Maturity Report 2018"The objective of "Global Programmatic Maturity 2018" research has been to identify a limited number of market categories and…
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ChannelsData & analyticsTV and online video costs to rise considerably, forecasts show
Read more about "TV and online video costs to rise considerably, forecasts show"WFA Outlook 2019 provides media costs forecasts for 50 markets across seven offline and online media
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Brand safetyDigital policyBrand safetyData collection & privacyBrand safety, ePrivacy, AVMSD… WFA members’ policy priorities
Read more about "Brand safety, ePrivacy, AVMSD… WFA members’ policy priorities"In this article, you can find key take-outs from the last Policy Action Group (PAG) meeting and read about member priorities going…
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ChannelsData & analyticsMedia cost inflation & deflation forecasts 2019
Read more about "Media cost inflation & deflation forecasts 2019"Aggregated media cost forecasts for 2019 from media agencies and auditors, across a range of media channels (TV, Print, Radio,…
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Brand safetyDigital policyBrand safetyFood marketingMarketing lawData collection & privacy
PAG Meeting Overview (November 2018, Brussels)
Read more about "PAG Meeting Overview (November 2018, Brussels)"Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 20 November 2018.
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Media measurementIntegrated marketingMarketing capabilitiesOrganisation & structureData & analyticsData-driven marketingData Driven Marketing 2018 survey results
Read more about "Data Driven Marketing 2018 survey results"WFA introduces the latest research results on data-driven marketing, in partnership with The Customer Feedback
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ProgrammaticInfluencersInfluencersMarketing procurement
Sourcing Forum Meeting - Amsterdam November 2018
Read more about "Sourcing Forum Meeting - Amsterdam November 2018"Here's an overview from Sourcing Forum last meeting in Amsterdam in November 2018
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ProgrammaticDigital policyMarketing technologyMarketing technologyData collection & privacyMarketing technologyDGX meeting overview (September 2018)
Read more about "DGX meeting overview (September 2018)"Presentations and meeting overview from WFA's Digital Governance Exchange (DGX) meeting on 6 September 2018 in London.
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ProgrammaticDigital policyData collection & privacy
DGX meeting overview (October 2018)
Read more about "DGX meeting overview (October 2018)"Overview of the Digital Governance Exchange (DGX) meeting held on 3 October 2018 in Singapore.
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Brand safetyDigital policyBrand safetyMarketing lawData collection & privacy
PAG Meeting Overview (September 2018, Brussels)
Read more about "PAG Meeting Overview (September 2018, Brussels)"Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 25 September 2018 in…
Our upcoming events
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This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
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It’s estimated that upwards of $750billion was spent on advertising worldwide last year; perhaps only 6% of it is truly effective. A golden age for advertising technology has not been a golden age for creative effectiveness.
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This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
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This workshop will aim to develop practical guidance on how to translate responsible AI principles into marketing practice.
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This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
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Join us to explore TikTok’s latest generative AI products and what they mean for brands.
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Become a WFA member and get involved
You can’t solve every problem by yourself. That is why our members turn to the wisdom of our WFA network of global marketers. “You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out.” - Raja Rajamannar, CMO Mastercard.